Why e.l.f. Stands Out
Founded in 2004, e.l.f. (Eyes, Lips, Face) offers fully vegan, cruelty-free beauty that consistently wins high praise across the board. Popularity surged through social media and award-winning products (like Halo Glow Liquid Filter selling one bottle every four seconds!) —yet average prices hover around just $9 (₹750‑1,000), making luxury results incredibly accessible .
Editor & Fan Favourites
Halo Glow Liquid Filter
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Why it’s loved: A glow-getting multitasker—use as a lightweight skin tint, highlighter, or mixed with foundation. Contains hydrating squalane + hyaluronic acid.
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In the spotlight: Named Best of e.l.f. by PureWow and highlighted as a top microphone dupe by The Sun
Consider: Some users flagged early rancidity, so use before expiry
Soft Glam Satin Foundation
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Highlights: Soft satin finish, medium coverage. Reddit users describe it as “soft glam” staple Reddit; The Everygirl editors rely on it for client work The Everygirl.
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Performs best: Ideal for dry-to-normal skin; more on-the-go touch-ups for oily types.
Glow Reviver Lip Oil
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Why it’s a top pick: Glossy, hydrating lip oil with jojoba, squalane, avocado, apricot & pomegranate oils.
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Reviews say: Non-sticky, slightly plumping, “must‑have,” and Good Housekeeping’s #1 pick
High-Performance Primers & SPF
Power Grip Primer
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Trendsetter: Over 10,000 five-star reviews for its long-lasting, grip-enhancing formula The Everygirl.
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Reddit: “Power Grip Primer… work very nicely” with e.l.f. foundation.
Poreless Putty Primer
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Love from Good Housekeeping: Blurs pores and conceals texture like pro products Good Housekeeping.
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Pro tip: Choose from regular, matte, luminous, or acne-fighting formulas.
New Stay Cool Primer Stick
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Cooling gel stick ideal for minimal looks and dehydration—great dupe for luxury primers, praised by InStyle
Halo Glow Skin Tint SPF 50 (New!)
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Addition alert: Mineral SPF 50 skin tint version with 12% zinc oxide. Offers both coverage and skincare, praised in Allure Allure.
Makeup & Skincare Must-Haves
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Hydrating Camo Concealer – Cleaner coverage for blemishes and under-eyes; a hit with Everygirl and News at Sun The Everygirl+1Leave it to Lea+1.
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Big Mood Mega Volume Mascara – Builds major lash volume with separation PureWow.
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Camo Liquid Blush – Bold, buildable cheek color praised by PureWow PureWow+1Reddit+1.
Skin Holy Hydrating Melting Balm – Removes makeup efficiently with hydrating ingredients YouTube+7PureWow+7Reddit+7.
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Triple Bounce Serum – Skin-boosting blend with niacinamide, squalane, and hyaluronic acid PureWow.
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Suntouchable Setting Spray – SPF 45 mist that offers sun protection and sets makeup PureWow.
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Glow Reviver Lip Oil – Already celebrated above.
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Monochromatic Multi-Stick – One-swipe cream for cheeks & lips (high rating).
What Fans Are Saying (Reddit Highlights)
“I love their brow products (pencils and brow gel), Halo Glow highlighters/blushes/blonzers/foundation.”
“The liquid blushes are also incredible, a dupe for Rare Beauty… Sauve Mauve is my favorite.”Good Housekeeping+2PureWow+2New York Post+2Reddit+1Leave it to Lea+1
“Their brow mascara is the only one I'll use. Tried them all. Nothing works as good.”
Pro Tips for Your e.l.f Routine
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Layer smart: Combine primers (e.g., poreless + power-grip) for flawless canvas.
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Glow on demand: Mix Halo Glow into foundation or dab it on cheek high points.
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Creams done right: Use fingers or damp beauty sponge for smooth application.
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Don’t ignore primers: They make affordable makeup last and look refined.
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Expiry check: Halo Glow family may need timely rotation to stay fresh.
Final Take
From viral primers to luxe-feel tints and lip oils, e.l.f. proves that drugstore beauty can deliver on quality. Whether you want glow, coverage, or all-day grip, each of these picks delivers—without the premium price tag.
Reviewed by Jewellery Designs
on
July 18, 2025
Rating:
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