Vijay Deverakonda Enters Skincare Business With Unhype: Everything About His New Venture

Vijay Deverakonda is expanding his journey beyond the big screen with a new venture in the beauty and personal-care space. The Telugu star has stepped into the skincare industry as a co-founder of Unhype, a brand focused on making everyday skincare simpler and more accessible for young Indian consumers.

The venture marks another entrepreneurial move for Vijay, who has previously been associated with the fashion label Rwdy Wear. This time, however, the actor is taking a more hands-on role, with his involvement extending beyond simply appearing in advertisements or promoting a product.

Vijay Deverakonda Takes an Active Role in Unhype

Celebrity-backed businesses are common, but Vijay's approach with Unhype is being positioned differently. According to the information shared around the launch, the actor worked closely with the team involved in research, development and manufacturing.

The idea reportedly developed after years of people asking Vijay about his skincare routine and seeking advice on maintaining their skin. Rather than simply attaching his name to an existing product line, he chose to participate in the development process.

The actor has said that he spent months working with the team on formulations and testing different versions of the products. He also personally used the formulations for around nine months before the brand was introduced to consumers.

This involvement is one of the key points that distinguishes Unhype from a conventional celebrity endorsement.

What Is Unhype All About?

Unhype is being positioned as a functional skincare brand aimed particularly at younger Indian consumers. The brand's philosophy is centred on reducing the confusion surrounding skincare rather than encouraging complicated routines involving numerous products.

The initial target audience is consumers in the 18-to-30 age group, with the products designed as a unisex range. The company says its formulations have been developed with Indian environmental and lifestyle conditions in mind, including heat, humidity, sweat, sunlight, pollution and hard water.

The central message behind the brand is straightforward: skincare should be practical, understandable and easy to incorporate into everyday life.

Two Skincare Routines at Launch

Unhype is launching with two VD Signature Routines, each built around three basic skincare steps: face wash, moisturiser and sunscreen.

The Acne Safe Routine is intended for oily and acne-prone skin, while the Brightening Routine is focused on concerns such as tanning and dull-looking skin.

Each routine contains the three products needed for the respective routine, giving consumers a relatively simple starting point rather than requiring them to put together a long list of separate products. The routines are priced at ₹1,299 each, according to launch information.

Focus on Testing and Product Development

Unhype is also highlighting research and testing as part of its product-development process. According to the brand, its formulations have undergone testing and certification through independent third-party laboratories, along with real-user testing.

The sunscreen uses newer-generation UV filters and has been developed with Indian skin tones and local climatic conditions in consideration. The company says the products are intended for everyday use.

For Vijay, the emphasis appears to be on creating products he is comfortable using himself before asking consumers to try them.

Online-First Launch for Unhype

The brand is taking an online-first approach to its launch. Pre-booking for the initial routines opened on September 11, 2026, while shipping is scheduled to begin from September 21.

Rather than relying only on a traditional celebrity advertising campaign, Unhype is expected to build its identity around the products and consumer experience. Vijay will also communicate about the venture through his social-media platforms.

Vijay's Growing Entrepreneurial Side

Vijay Deverakonda's move into skincare adds another dimension to his public profile. Known primarily for his film career, the actor has increasingly explored opportunities outside cinema, including fashion and now consumer products.

What makes Unhype particularly interesting is his stated involvement in the product-building process. The actor is not being presented merely as the face of the company; he has taken the role of co-founder and participated in formulation, testing and refinement.

With the skincare market becoming increasingly crowded, Unhype will now have to establish itself through product performance and consumer response. For Vijay, the venture represents an opportunity to build a consumer-facing business while staying closely connected to a category that has long been associated with his personal image and grooming interests.

The coming months will reveal how strongly audiences respond to Vijay Deverakonda's latest entrepreneurial move and whether Unhype can carve out a distinct position in India's competitive skincare market.