Mohanlal Dazzles in Vinsmera Jewels’ Latest Ad — And It’s Breaking Boundaries
Setting the Stage
Legendary Malayalam actor Mohanlal—affectionately known as “A10”—stars in a new jewellery ad for Vinsmera Jewels, directed by ad-filmmaker and Thudarum co‑star Prakash Varma. The ad opens with Mohanlal arriving on set, casually eyeing a stunning diamond necklace on actress Shivani. In a playful, almost mischievous twist, he stealthily “borrows” the jewellery and slips away.
The Graceful Twist
The spotlight shifts to Mohanlal alone in his vanity van—now wearing a necklace, bracelet, and ring, paired with a sleek shirt-and‑trousers look. The background score transitions into a graceful traditional tune, and Mohanlal begins to dance.
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Delicate hand gestures and spins highlight his feminine energy, embraced effortlessly.
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When the director barges in, Mohanlal simply laughs—his charm and magnetism shining through.
Internet Reacts
The internet is buzzing with admiration:
“A10 really pulled off the feminine movements.”
— Reddit user quoted by Indian Express
“How effortlessly this man switches from the most masculine characters to the most feminine ones. A true legend ♥️”
— Reddit comment
“Those hand movements… done so beautifully.”
— Another enthusiastic fan
Fans on Reddit echoed the sentiment, admiring:
“His fingers… Those minute movements were so graceful… ❤️”
— r/MalayalamMovies
While the reception was overwhelmingly positive, with viewers calling it “gorgeous” and praising the creative risk, a few skeptics noted his appearance changes—some even speculated about AI/video editing or cosmetic tweaks . But these remained minor discussions in comparison to the ad’s bold thematic impact.
Why This Matters
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Mohanlal is known for his versatility, seamlessly transitioning from rugged roles to more refined and emotive characters—yet this ad takes it a step further, pushing boundaries in gender representation.
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It’s not just a jewellery ad—it’s a statement: those who identify as men can embrace feminine bodies of expression without shame.
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In an era when many ads still play it safe, Mohanlal’s daring choice demonstrates the power of storytelling in even the most commercial formats.
What’s Next for Mohanlal?
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His latest film Thudarum under Prakash Varma’s direction has hit the screens.
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Soon to release are Kannappa (cameo) and Drishyam 3, the much-anticipated Malayalam crime thriller releasing in October 2025.
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He’ll also shine in Vrusshabha, scheduled for October 16
Final Thoughts
Mohanlal’s new Vinsmera Jewellery ad isn’t just eye-catching—it’s culturally meaningful. By exuding both masculine strength and feminine fluidity, he challenges stereotypes and invites viewers to question rigid norms. Whether you're moved by the elegance of the dance or inspired by the gender-bending message, one thing’s clear: this is bold, innovative storytelling that leaves you smiling—and thinking.

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